Coming 2027
homed is a property decision engine. It takes your goals, your budget, and the properties you're considering — and tells you exactly what you're choosing between.
Launching in the UK and US — rolling out to further markets from 2027.
The UK and US property markets have excellent data tools. What they have never had is a tool that connects that data to your specific situation and tells you what to do with it.
Rightmove or Zoopla
We don't list properties. We help you decide between the ones you've already found.
Brickslogic or PropertyData
They show you £/sqft and area trends. We use the same underlying data — and then tell you what it means for your goals.
A spreadsheet
Your spreadsheet answers one question at a time. homed answers all of them at once, weighted by what you actually care about.
An AI chatbot with property prompts
No persistent data, no optimisation engine, no comparable infrastructure. Generic answers to specific questions aren't decisions.
Financial advice
homed is decision support. It surfaces trade-offs and structures your thinking. The decision remains yours.
A decision engine built around you
Weighs financial return, family needs, development potential, lease risk, and location — all at once, against what you actually care about.
A map of your real choices
Not just a ranked list. A clear picture of what you gain and lose with each property — so you can make the call with your eyes open.
Honest about conflict
When your goals pull in different directions for a specific property, homed tells you — before you've talked yourself into it.
A conversation, not a form
Tell it what matters to you. It asks the right follow-up questions. No spreadsheet setup, no configuration.
Professional-grade analysis, for everyone
The rigour of an investment committee. The accessibility of a conversation.
Every existing tool occupies a different part of the stack. homed is the layer none of them provide.
| Tool | What it does | Personalised objectives |
Trade-off analysis |
Ranked comparison |
Narrative explanation |
|---|---|---|---|---|---|
| Rightmove | Lists properties for sale | — | — | — | — |
| Zoopla | Listings + basic sold price data | — | — | — | — |
| Brickslogic | £/sqft analytics, area benchmarking | — | — | — | — |
| PropertyData | Area stats, price trends, yield estimates | — | — | — | — |
| Spreadsheet | Manual modelling, one question at a time | — | — | — | — |
| homed | Multi-objective decision engine, personalised to you | ✓ | ✓ | ✓ | ✓ |
The data tools are good. homed uses the same underlying data — and then does something none of them do.
Powered by
homed is built on a decision engine developed by Economic Data Sciences. Rather than reducing everything to a single score, it holds all of your competing priorities at once — and shows you clearly what each property gives you and what it costs you.
This isn't a chatbot with property knowledge bolted on. The same engine that helps you choose a home is the engine that tells a fund manager where to allocate capital, and an infrastructure team how to arrange their servers. The question changes. The analytical rigour behind the answer does not.
The engine has been in production since 2017.
EDS Decision Engine — applications
EDS Gen
Where should investment capital go?
EASE
How should your servers be arranged?
Advocate
What discount may close a sale?
homed
Which property should you buy?
The question changes with every domain. The engine — and the thinking behind it — does not.
A conversation that understands what you want. An engine that works out what that means.
A natural conversation draws out your goals, priorities, budget, and constraints. No forms. No spreadsheet setup. Just say what you're looking for.
Paste a listing, upload a screenshot, or describe a property. homed pulls in comparable sales, school ratings, transit times, energy data, and more — automatically.
The Decision Engine weighs everything against your priorities and tells you — in plain language — what each property gives you, what it costs you, and what you're really choosing between.